Review Chapter 9 of Writing on the Wall ("The Rise of Mass Media") and Chapter 15 of CIH ("The New Journalism"). Then discuss some of the important developments in technology (like the steam-powered press and the telegraph) and concentrated ownership that gave rise to modern mass media in the 19th Century.
How was "print culture"----especially the newspaper business defined by "penny papers" and "yellow journalism"--- transformed by these changes? How did this new culture fit Standage's definition of "mass media" as opposed to "social media"? How did it set the stage for the electronic mass media (radio and TV) that will emerge in the 20th century?
These clips from the classic film Citizen Kane depict the yellow journalism era: