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November 15, 2016



Good analysis, Kendra, especially your thoughts on the "blind obedience to voices in the media" that the film portrays. I'm glad you brought the topic up to date with examples from the current YouTube community. Is there a major difference, though, with the "broadcast era," due to the vastly limited number of channels and personalities who could be exposed through them? In other words, in an era of media technology dedicated to producing a few "stars" who could enjoy maximum exposure and one-way access to their audiences, is this phenomenon more dangerous than today with its endless proliferation of channels and personalities all contending to break through? I suppose that Donald Trump is an example of a figure who has mastered the "multi-platform" era and figured out who to dominate people's consciousness through a wide variety of channels at the same time, to be the name and personality that everyone's talking about on Twitter, Facebook, seeing on Cable News, reading about in newspapers, covers of news magazines, tabloids, etc. etc.

Grade: 3.

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Media Ecology Quote of the Day

  • “Americans no longer talk to each other, they entertain each other. They do not exchange ideas, they exchange images. They do not argue with propositions; they argue with good looks, celebrities and commercials. . . . When a population becomes distracted by trivia, when cultural life is redefined as a perpetual round of entertainments, when serious public conversation becomes a form of baby-talk, when, in short, a people become an audience, and their public business a vaudeville act, then a nation finds itself at risk; culture-death is a clear possibility. ― Neil Postman, Amusing Ourselves to Death: Public Discourse in the Age of Show Business

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